CLUB-MATE is a caffeinated herbal drink that originates in Germany. it started becoming popular with hackers and ravers due to its high energy per bottle, and has quietly become a well known drink all over the world. each country has taken the drink in different marketing directions.
when the drink was launched in New Zealand, the New Zealand team had the opportunity to reinterpret the brand.
this project won a gold at the new zealand best awards 2018. all artwork is designed by Luca Rosso (Auckland).